Twivee Artist Branding & Merchandise: Creating the ‘I’m Good’ Cap
For an independent music artist, building a recognisable brand is about more than the music itself. A strong visual identity can help an artist stand out, create consistency across their platforms and give fans something tangible to connect with.
For Twivee, the next stage of developing his artist brand was to create a distinctive visual identity and turn that identity into his first piece of official merchandise.
Developing the Twivee Brand
The project began with the development of Twivee’s new branding.
The aim was to create a visual identity that felt authentic to Twivee while giving the artist a recognisable look that could work across digital platforms, social media, photography and physical merchandise.
With the core brand established, the next step was to bring it to life through music merchandise.
Creating the ‘I’m Good’ Cap
The first official Twivee merchandise piece is the ‘I’m Good’ baseball cap.
Rather than simply placing a logo onto a standard product, the cap was designed as part of the wider Twivee brand. The design needed to feel like something fans would genuinely want to wear while remaining connected to the artist's identity.
Click Collective worked with Twivee on the merchandise design and production, taking the idea from the initial creative direction through to the finished cap.
The result is a simple, wearable piece of artist merchandise that brings the Twivee brand into the physical world.
From Artist Branding to Merchandise
One of the advantages of developing a strong artist brand is the ability to take that identity beyond digital platforms.
Branding can become part of everything an artist does - from social media and promotional photography to merchandise, live events and future collaborations.
For Twivee, the ‘I’m Good’ cap is the first step in developing a wider merchandise offering and demonstrates how artist branding and merch design can work together to create something distinctive and commercially useful.
The branding and merchandise design was developed by Justin at Studio @ Click Collective, with photography by Marcus Maschwitz.
Building the Twivee Brand
The ‘I’m Good’ cap represents more than a piece of merchandise. It is the first physical expression of Twivee’s developing visual identity and provides a foundation for future products and creative projects.
As the Twivee brand continues to grow, the new identity can be applied consistently across different touchpoints, helping create a recognisable and cohesive artist presence.
Find out more about Twivee and his music at twivee.co.uk.
Looking for Artist Branding or Music Merchandise Design?
The Twivee project was created in collaboration with Click Collective, bringing together brand development, creative direction, merchandise design and production.
For artists, musicians and creative brands looking to develop a distinctive identity or turn their branding into physical merchandise, you can see the full Twivee branding and merchandise case study.
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