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Twivee Artist Branding & Merchandise: Creating the ‘I’m Good’ Cap
For an independent music artist, building a recognisable brand is about more than the music itself. A strong visual identity can help an artist stand out, create consistency across their platforms and give fans something tangible to connect with. For Twivee, the next stage of developing his artist brand was to create a distinctive visual identity and turn that identity into his first piece of official merchandise. Developing the Twivee Brand The project began with the develop
Oct 92 min read


Four Times in the BBC Introducing Live Lounge
There are moments in an artist's journey you don't forget, and walking into the BBC Introducing Live Lounge is one of them. I've now had the honour of doing it four times, and I'm still not over it. Where it started BBC Introducing has backed my music from early on, and that continued support has meant everything. Having a platform that champions emerging artists, and gives them space to be heard properly, is what keeps independent music alive. The Live Lounge is where those
Oct 62 min read
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